Have you ever Seen Bounce rate of Your Blog? Generally, most of the website owner don’t know how important to reduce bounce rate of a website.Today I am going to share the effective techniques and methods on How To Reduce Bounce Rate in WordPress and Increase the page views of a Blog? Do you ever try to find what is bounce rate and how it affect your website? If not then read here what is bounce rate.
- 1 What is Bounce Rate of a Website?
- 2 1. Use a Great Design Lightweight theme
- 3 2. Improve Page Load Times
- 4 3. Point to Related Content
- 5 4. Improve Blog Content
- 6 5. Interlinking Blog Posts and Links
- 7 6. Open External Links in New Windows
- 8 7. Study Your Analytics
- 9 8. Keep Pop-ups to a Minimum
- 10 9. Search box and relevant links
- 11 10. Improve Your Navigation
- 12 11. Display Excerpts on the Blog Pages
- 13 12. Tackle 404 Errors by Redirection
- 14 13. Blog Testing on Mobile Phones and Other Devices
- 15 14. Interactive Sidebar
- 16 15. Reduce Bounce Rate WordPress Plugin?
What is Bounce Rate of a Website?
Your bounce rate is a measure of how quickly people are visiting your site and then clicking away straight away again. While this isn’t always a bad thing (if your main goal is to get visitors to click an advertising banner, you’d hope for a high bounce rate, likewise if your website consists of only one page, you’re always going to have 100% bounce rate), it’s generally better to keep your site visitors reading and clicking around your site for as long as possible.
In Simple Words, Bounce rate is the percentage of people who leave your site without viewing any page other than the entrance page.
Sometimes a High Bounce Rate is a Good Thing…
Lower bounce Rate ensures your customers and advertisers that your website is getting many visitors and subscriber which makes your website more profitable for your and also for your advertisers.It also helps to increase the page views which directly increases your income.
Yes, it is possible and no, I haven’t lost my marbles. A high bounce rate is sometimes a good thing when you’re offering up information to your visitors. If your site is a success, it would make sense to see a bounce rate of 70% or higher since people are likely landing on your site, gathering the information they need, then leaving.
Still, a High Bounce Rate is Usually a Bad Thing
Now that we’ve covered the exceptions to the rule, it’s time to get down to the scenario that is applicable to the majority of websites: a high bounce rate means something has gone awry with your content or how you’ve chosen to present it. It signals a disconnect between you and your visitors.
That’s why today we’re going to focus on some of the ways you can create a front page for your site that resonates so well with your target visitors that they can’t help but click around to learn more.
Why Having Low Bounce Rates is good?
Lower bounce rates directly mean a large number of subscribers which in turn means more profits. Ultimately every business is meant to make the most profit possible. Moreover, the bounce rate is also a factor having a direct effect on SEO. The following is a classification of various bounce rates:
Excellent Bounce Rate – Around or lower than 20%
Good Bounce Rate – Around or lower than 40%
Average Bounce Rate – 50 to 60%
Poor Bounce Rate – Over 75 to 80%
How to check your website’s bounce rate
There are plenty of traffic statistics tools are available on the internet which are free and paid both.You can use one of the stats tools to check your bounce rate.
Alexa is a free as well as a paid traffic analytical tool which shows traffic stats of your website.You can see the limited stats without subscribes its paid version.Alexa.com also shows you the bounce rate of the website.
Google analytics is a very famous traffic stat tool which shows you the exact traffic stats of your blog and this tools is consider as the best analytical tools with the most accurate traffic stats.
You can also check the bounce rate of your website from Google analytics.It allows you to see the last 7 days, 15 days, a month ago, 6 months ago and also 1 year before bounce rate.
CAUSES OF A HIGH BOUNCE RATE
The main reason behind increasing the bounce rate is inappropriate content which is not relevant for the visitor according to their needs.
Some Causes of bounce rate are:
- Bad designed site
- Low-quality content
- Too much popup opt-in forms
- Slow loading pages
- Bad navigation
- Lack of Mobile Responsiveness
- Too many adds
- Errors and page not found
Bounce rate increases because of many reasons, but its hard to find the main reason behind the increasing in the bounce rate. So, In I am going to Provide you some tips to Reduce Bounce Rate in Your WordPress Blog.
1. Use a Great Design Lightweight theme
If your website looks like it belongs in 1999, don’t expect people to take you seriously. Online users are a demanding bunch, and an attractive design is just one thing they’ve come to expect.
And really, with plenty of beautiful WordPress themes readily available — many of them free — there’s no excuse for bad design.
More than just looking good, your website should be functional, too. If a user struggles to navigate your site, they leave. It’s that simple.
Don’t just focus on desktop users either. A good chunk of your traffic will come from mobile and tablets, so choose a responsive theme, or install the WPTouchplugin to make sure your site can be viewed on any device.
2. Improve Page Load Times
If your site takes ages to load, don’t expect your web visitors to sit around waiting for it. A slow-loading site is a sure recipe for a high bounce rate. Luckily there are lots of ways you can speed up your WordPress site and avoid losing visitors.
- Choose a minimal theme that is light on graphics. (like Genesis, MyThemeShop etc.)
- Install a caching plugin – W3 Total Cache, WP SUPER Cache
- Reduce image size and compress images before upload using a tool like Smush.it
- Use a CDN to serve resources from a data center closest to your users
3. Point to Related Content
After reading your article, what do readers do next? Do they stick around or jump straight to the back button?
Great content naturally encourages readers to stay and read more; even so, you still need to make it as easy as possible for them to do so.
The best way to do this? Internal linking and related content widgets at the end of each article and in your sidebar; a great plugin for this is YARPP.
4. Improve Blog Content
Content is King and so is the User.
If visitors aren’t finding what they want when they visit, then make sure they do. Look at the search terms that organic search visitors hit your site with and aim to improve your content accordingly to make it more informative.
Make long content easy to skim read by using short paragraphs, bolding key phrases and including lists, so that it’s easy to see at a glance if it’s going to be helpful to the user.
Including images is another good way to improve your content. You basically want to get away from pages that are just a giant wall of text, as only the most committed visitors will bother to read it.
In Google Analytics, you can view bounce rate on a per page basis so it’s easiest to see which of your website pages and blog posts have the lowest bounce rate. Have a careful think about what makes this content so “sticky” and try to emulate it throughout the rest of your site.
Seeing bounce rate is the percentage of visitors who bounce off the entry page, adding obvious links to internal resources can encourage more visitors to click past that first page. If you have an interesting blog post that supports your cause, link to it from your other pages, landing pages included.
Prospects who aren’t ready to bite the hook on your landing page might want to explore your site further. Linking to relevant resources makes it easy for said prospects. When they click through, your bounce rate comes down.
6. Open External Links in New Windows
When a user clicks a link to an external source on your website, does it open in a new window?
If you’ve answered no, it’s no wonder your bounce rate is high; you’re actively sending your audience away from your website.
There is good news, though: This is a really simple one for WordPress users to fix.
When you create a link, you’ll see a checkbox that says Open link in a new window/tab. Check it and you’re good to go.
Make sure all external links open in new windows if you want to keep visitors on-site and reduce your bounce rate.
7. Study Your Analytics
Without working out why people are coming to your site in the first place, it can be difficult to work out why they’re leaving so fast. If you’re getting a lot of traffic for the search term “buy red socks” for example, but you don’t sell red socks, you’re going to have a high bounce rate.
Have a look at the search terms people are landing on your site with and consider tweaking your copy if you can’t deliver the information they’re looking for.
8. Keep Pop-ups to a Minimum
It’s difficult to know where to stand on the issue of pop-ups. On one hand, pop-ups come with a proven track record of improving subscriptions; on the other, they’re imposing, hurt user-experience and cause people to leave your site.
Ultimately, though, your conversion rate has to take priority over bounce rate. That’s why I’m all for pop-ups — but only when used properly.
Use them sparingly and at the appropriate time — ie, not straight away. If you want to get maximum benefit from them, whilst minimizing friction, check out the “smart settings” on SumoMe.
Again, if a user can’t find what they want on your site, they’ll leave, so make sure your search function works well. If you’re not using a search widget, activate one and make sure it’s clearly visible near the top of the page.
The basic WordPress search doesn’t work too well so you might want to consider installing an improved search plugin like Relevanssi to improve the relevance of search results.
It’s always recommended to have a search box which is clearly visible. Visitors always prefer to search for articles. If you want to decrease your bounce rate, make sure that you link only relevant articles with each other. Irrelevant articles might irritate your visitors, and they will leave your blog if that is the case.
If you can’t provide a clear path through your site for users, they’ll leave and go somewhere else. Make sure your navigation is clear and easy to access (not half way down your sidebar) and won’t confuse new visitors.
Installing a related posts plugin like YARPP can really help to improve the bounce rate of WordPress blogs as it leads readers to other information that they’re likely to be interested in.
Jetpack Plugin have also related Post Module.
11. Display Excerpts on the Blog Pages
Avoid full post displays on your blog, as that will put off your readers. Give them a choice to click on the article they want to read. Improve your visitor experience by opting for excerpts, which will simultaneously optimize your page loading times and increase your page views.
12. Tackle 404 Errors by Redirection
Increasing in the page errors and page not found affect your website SEO and also, visitors bounce back when they see the error on the page.A 404 error informs the readers that, even though your blog is working, but the page that they’re looking for doesn’t exist. This is mostly caused due to inappropriate links, deleted posts, and fluctuating permalinks.
A 404 error informs the readers that, even though your blog is working, but the page that they’re looking for doesn’t exist. This is mostly caused due to inappropriate links, deleted posts, and fluctuating permalinks.
Now, new visitors won’t strive this hard just so they can reach your blog. Hence, help them reach the right page with the help of the ‘Redirection Plug-in’.
13. Blog Testing on Mobile Phones and Other Devices
Lack of mobile responsiveness refers to the website layout which is not friendly with mobile devices like Android phones and IOS phones.
Recently Google and Bing rolled out their update on the mobile friendly website.If you website is not friendly with mobile then Google is not going to drive traffic to your website.
Prior to publically releasing your blog, you should always test its appearance and credibility on a smartphone or a tablet. Being mobile friendly is the need of the hour, as over 60% of the Internet users access the web via mobile devices. Hence, you need to indulge in device testing long before you start losing visitors.
14. Interactive Sidebar
A dynamically interactive sidebar not only optimizes the visual aspect but it also effectively improves navigation and increases your page views. You can have a section display of most recent or most popular posts, buzzwords, various categories, and so on.
Improve the readability and visibility quotient by employing buttons for your RSS feed, subscription, and e-mail updates.
15. Reduce Bounce Rate WordPress Plugin?
If you’ve googled the terms WordPress and reduce bounce rate together, you’ve probably come across this plugin that claims to magically reduce your bounce rate. Does it work? Probably, however if you read the description you’ll see that this is achieved on a technicality rather than making real changes.
Zero Bounce Rate WordPress Plugin – Install this plugin to your blog and lower down your bounce rate up to 0%.
Reducing bounce rate is a long and time-consuming process and all about being super-awesome., you can’t see the changes instantly so wait for few day or weeks you’ll see the positive result in your high bounce rate.These are the main reason for high bounce rate so you have to fix these issue and you’ll see the positive results.
What impact do you think bounce rate has on a website’s profitability? Perhaps you have an additional tip for reducing bounce rates? Get in touch using the comments section below! If you like these tips then, make a comment and let me know if it helped you or not. And, don’t forget to share this article with your social media connection.